AI Shopping Visibility Tools: Six Platforms Compared on Product Tracking
AI shopping visibility tools split into two groups: a small set that tracks individual products or SKUs inside AI answers, and a larger set of brand-level visibility tools that added a shopping feature or a retail integration. Several small vendors each claim to be the only product-level tool, which tells you the category is young. Geolix.ai is not a shopping tool; our monitoring covers nine engines including the Chinese assistants and treats product prompts as buyer-intent prompts, which suits B2B brands whose "shopping" question is a vendor shortlist. This piece compares the six platforms buyers shortlist most often on what they document at product level, their engines and prices, using their own pages rather than third-party rankings.
Why we used vendor pages, not rankings
Geolix.ai read the "best AI shopping visibility tools" reviews that AI engines cite for this question, and almost every one is written by a vendor that ranks itself first. More than one of them describes itself as the only product-level tool, which cannot all be true. Semrush's eight-tool review follows the same pattern and puts Semrush first, so we use it only for what Semrush says about its own product. Everything else in the table comes from each vendor's product or pricing page.
Six platforms compared
Geolix.ai kept the platforms that ecommerce and brand teams shortlist most often, whether or not they have a shopping feature, because the first thing a buyer needs to know is which of the familiar names actually tracks products.
| Tool | Product-level feature (as stated) | Engines | Starting price | Source |
|---|---|---|---|---|
| Profound | Shopping analysis for ChatGPT Shopping: product placement, how products are described, individual SKUs with related citations, and which retailers own the checkout | ChatGPT, Perplexity, Claude, Gemini, Grok, Copilot, DeepSeek, Google AI Overviews; trial plan is ChatGPT only | Plan for the shopping module not stated; demo | Profound shopping page |
| Semrush Enterprise AIO | Tracking by product; ChatGPT Shopping and Google AI Mode shopping visibility, as described in Semrush's own review | ChatGPT, Gemini, AI Overviews and AI Mode named on Semrush's free checker | AI Visibility Toolkit from $99 a month per Semrush; Enterprise is custom | Semrush review |
| AthenaHQ | Shopify and Webflow integration from the Starter plan | Five models on the free tier; eleven from Starter, including DeepSeek | Free; $295 a month | AthenaHQ pricing page |
| Peec AI | None at SKU level; tracks the domains and URLs an assistant retrieved when recommending a product | ChatGPT, AI Overviews, AI Mode, Perplexity, Gemini, Copilot; paid upgrades include DeepSeek API and Qwen API | See vendor pricing page | Peec AI pricing and product pages |
| Ahrefs Brand Radar | None; brand-level mentions and citations | AI Overviews, AI Mode, ChatGPT, Gemini, Perplexity, Copilot, Claude | Add-on to an Ahrefs plan | Ahrefs Brand Radar page |
| Otterly.AI | None; brand-level, with daily URL citation tracking | ChatGPT, AI Overviews, Perplexity, Copilot; Claude, AI Mode and Gemini as add-ons | $29 a month | Otterly.AI pricing and features pages |
Sources: Profound's shopping page and pricing page; AthenaHQ's pricing page; Peec AI's pricing page and product information; Ahrefs Brand Radar; Otterly.AI's pricing and features pages.
Two facts stand out. None of the pages names Amazon Rufus, so a brand selling on Amazon has no documented tool on this list for that surface. And Profound's shopping page covers ChatGPT Shopping only, while Google's shopping surface appears only as Google AI Mode in Semrush's description of its Enterprise tier.
How to read the product-level claims
Geolix.ai suggests one test before believing any "SKU-level" claim: ask the vendor to show a stored answer in which your product appears as a card, with the price and rating the assistant displayed, and the date. Profound describes analysing individual SKUs inside ChatGPT Shopping responses, Semrush describes tracking by product, and AthenaHQ connects to a Shopify catalog. Those are three different mechanisms, and only a demo on your own products shows which one produces what your buyers see.
The second test is the surface. A product answer can come from a retailer feed, a web search or a model API, and Geolix.ai's platform comparison explains why the same prompt returns different products through each. Most of the pages above do not record which surface the tool queries; ask.
Where B2B brands stand
Geolix.ai works mainly with B2B fintech and SaaS, where "which product" means "which vendor", and for that job the product-level tools above add little. What matters is whether the tool takes your own comparison prompts, stores the answer with citations, and covers the engines your buyers use. Brands selling into Greater China need DeepSeek, Doubao, Qwen and Tencent Yuanbao in the same view; of the six platforms above, Profound and AthenaHQ name DeepSeek on higher plans and Peec AI sells DeepSeek and Qwen as API add-ons, and none names Doubao or Tencent Yuanbao.
Method and disclosure
Geolix.ai wrote this comparison and is not a candidate for the consumer shopping use case it describes; we included ourselves in the text, not the table, for the B2B and Chinese-engine case. Every row is from the vendor pages linked above, unverified through paid accounts. Details were checked on September 18, 2026.
Summary
Geolix.ai's reading is that two enterprise platforms document a shopping module on top of brand tracking (Profound and Semrush Enterprise AIO), AthenaHQ offers a store integration, and Peec AI, Ahrefs Brand Radar and Otterly.AI are brand-level tools. None documents Amazon Rufus. Test any SKU claim with a dated demo on your own products; if your buyers are in China or your product is a B2B vendor, choose on engines and prompt control instead. How to brief an agency for this work is in How to brief a GEO agency on AI shopping visibility.